红包捕鱼

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                Airbnb终于有了中文名 可也暴露了本土化任重而道远

                新浪科技  |  2017年03月23日
                Airbnb今日正式宣布启用全新的中文名称“爱彼迎”。Airbnb中国市场负责人则赋予了其“让爱彼此相迎”的寓意。不过让Airbnb中国始料未及的是,该中文名一经发布就遭受来自媒体和网友对其蹩脚、拗口等质疑。

                红包捕鱼  AirbnbJINRIZHENGSHIXUANBUQIYONGQUANXINDEZHONGWENMINGCHENG“AIBIYING”。AirbnbZHONGGUOSHICHANGFUZERENZEFUYULEQI“RANGAIBICIXIANGYING”DEYUYI。BUGUORANGAirbnbZHONGGUOSHILIAOWEIJIDESHI,GAIZHONGWENMINGYIJINGFABUJIUZAOSHOULAIZIMEITIHEWANGYOUDUIQIBIEJIAO、AOKOUDENGZHIYI。

                  ZI2015NIAN8YUEXUANBULIANHEHONGSHANZIBENZHONGGUOHEKUANDAIZIBENJINRUZHONGGUOSHICHANGYILAI,AirbnbZHONGGUODEFAZHANYIZHIZAOSHOUZHEZHIYI。ZAIYENEIKANLAI,AirbnbZAIZHONGGUODEFAZHANMIANLINZHEBENTUHUAMOZHOU、ZHENGCEJIANGUANYIJIJINGZHENGDUISHOUZHONGDUODENGZHANGAI。

                  ZAIZHEIJIDAZHANGAIZHIZHONG,BENTUHUASHIJISHANGSHIZHONGDUOMEIGUOKEJIGONGSIJINRUZHONGGUOSHICHANGMIANLINDEGONGTONGNANTIZHIYI。AirbnbZHIQIAN,JIUYOUZHEGUGEHEUberDENGZAIZHONGGUOSHUITUBUFUDELIZI。

                  DUIYUAirbnbLAISHUO,SHOUXIANSHIZAIBENDITUANDUIDEJIANSHEFANGMIAN。2015NIAN8YUEAirbnbYINRUHONGSHANZIBENZHONGGUOYUKUANDAIZIBENZUOWEIZHANLVEHEZUOHUOBANJINRUZHONGGUO,ERQISHOUYAORENWUJIUSHIBANGZHUZUJIANAirbnbDEZHONGGUOTUANDUIBINGLINXUANCEORENXUAN。RANERJINRUZHONGGUOSHICHANGYINIANBANZHIJIU,AirbnbZHONGGUOQUDECEORENGJIUCHUYUKONGQUEZHUANGTAI,TUANDUIGUIMOYEJINZAI60RENZUOYOU,ERANZHAOAirbnb CEOBULAIEN·QIESIJI(Brian Chesky)DESHUOFA,ZHEIYIJINGDADAOLEZHIQIANGUIMODESANBEI。

                红包捕鱼  QICISHIZAICHANPINTIYANFANGMIAN。SUIRANBULAIENXUANCHENGZHONGGUOSHICHUMEIGUOZHIWAIDEWEIYIYIGEYOUZHEDULICHANPINHEJISHUTUANDUIDEGUOJIA,YEXIANHOUYINRULEWEIXINDENGLU、ZHIFUBAOWEIXINZHIFU、ZHIMAXINYONGDENGZHONGGUOYONGHUCHANGYONGDEFUWU,DANWUFAFOURENDESHIAirbnbZHONGGUODECHANPINZAIYIXIESHIYONGXIGUANSHANGRENGJIUCUNZAIZHEJINYIBUBENTUHUADEKONGJIAN,BIRUFANKUIDEQUDAOSHIDIANXINGDEMEIGUOSHIGOUTONGFANGSHI——YOUJIAN,ERZHEIYESHIAirbnbGUANFANGWEIBOZHIXIAYONGHUTUCAOZUIDUODEDIFANG。

                  ZUIDADEBENTUHUAWEIJIFASHENGZAI2016NIAN12YUE,DANGSHIYIPIAN《PUGUANGYIGESHANGXIDEXUESHENG,TAYONGAirbnbHUILEWODEZHENGGEJIA》DEWENZHANGYINFAJUDAGUANZHU,WENZHANGZUOZHECHENG,ZIJISHIYIJIANAirbnbMINSUDEZHUREN,DANYIGEZICHENGSHANGXIXUESHENGDEFANGKE,JIETADEFANGZIPAIDONGXI,JIEGUOZHENGGEJUZU“YEMANPAISHE”JIANGHAOHAODEFANGZIGAODETIWUWANFU,ERSHIHOUFANGDONGXUNQIUPEICHANGQUEDEBUDAOHUIYING。

                  SHIJIANFAJIAOZHIHOU,AirbnbZHONGGUODANGSHICHULEHUIYINGZHENGZAILEJIEBINGDIAOCHACISHIJIANZHIHOU,JIUZAIWEIGONGBUSHIJIANDEZUIXINJINZHAN。ERZHUANZHEDIANFASHENGZAI21RIAirbnb CEOBULAIEN·QIESIJI(Brian Chesky)ZAIFUDANDAXUEDEYANJIANG,YOUSHISHENGZAITIWENHUANJIEWENDAOCISHIJIANZHIHOU,AirbnbGUANFANGZEZAI22RIZHENGSHIGONGBULESHIJIANDECHULIJIEGUO:GAIFANGDONGYINRAOKAIAirbnbGUANFANGZHIFUTUJINGERTONGGUODISANFANGPINGTAIJINXINGJIAOYI,GENJUGONGSILIUCHENGHEZHENGCEGAOZHIFANGDONGYINQI“WEITONGGUOGUANFANGZHIFUTUJINGJIAOYI”CONGERBUNENGMANZUQISUOPEIYAOQIU。

                  MEITIHEWANGYOUDEZHIYIYISHIJIZHONGZAIAirbnbZHONGGUOCHULICISHIDESUDUGUOYUHUANMAN,XINXIPILUYEBUTAITOUMING;LINGWAIZESHISHIJIANZUIZHONGDECHULISUIRANFUHELIUCHENGHEZHENGCE,DANFANGDONGWUYICHENGLEZUIDASHOUHAIZHE,YEHUIYINGXIANGAirbnbZHONGGUODEKOUBEIHEXINGXIANG。

                红包捕鱼  BULAIENBENRENYEYISHIDAOLEBENTUHUADUIYUZHONGGUOSHICHANGCHENGGONGDEZHONGYAOXING。“WOMENZAIJIUJINSHANDEGONGSIHECHANPINBUKENENGZHIJIEZHAOBANDAOZHONGGUO,YINCIWOMENYAOSHIJIANZHENZHENGDEBENTUHUA。WOMENZAIZHONGGUOGUYONGZHONGGUOYUANGONG,AirbnbZHONGGUOSHIZHONGGUOGONGSI,SHIWOMENQUANQIUWANGLUODEYIBUFEN。”

                  ERDUIYUAirbnbRUHEZAIZHONGGUOTUIJINBENTUHUADEGONGZUO,BULAIENZONGJIEWEI:YISHIQINZIBAIFANGGEGECHENGSHI,BAOKUOXIANGGUANBUMENDEGUANYUAN,RANGTAMENLEJIEAirbnb、ZHIDAOAirbnbNENGWEIDANGDIDAILAISHENMEGONGXIAN;ERSHITIGONGXIANGGUANDEYANJIUSHUJUHEXINXI,BIRUFABUJINGJIYINGXIANGBAOGAO、YANJIULVXINGZHEXINGWEI、YANJIUFANGDONGTEZHENGDENG,RANGFANGDONGNENGYONGSHUJUKANDAODUITAMENSHOURUDEYINGXIANG;SANSHIWEISHEQUTIGONGJIAOLIUPINGTAI,RANGFANGDONGFENXIANGJINGYANCONGERNENGGOUGENGHAODETIGONGBENTUHUAFUWU。

                红包捕鱼  ZHIYUJIANGUANCENGMIAN,AirbnbJINRIWANCHENGDEXINYILUN10YIMEIYUANRONGZIZHONGCHUXIANLEZHONGGUOZHUQUANCAIFUJIJIN——ZHONGTOUGONGSIDESHENYING,ERZHONGTOUGONGSISHIJINGZHONGGUOGUOWUYUANPIZHUNSHELIDECONGSHIWAIHUIZIJINTOUZIGUANLIYEWUDEGUOYOUDUZIGONGSI。ZHEIHUOXUYIWEIZHEAirbnbYIJINGSAOQINGLEZAIZHONGGUOSHICHANGDEJIANGUANZHANGAI。

                红包捕鱼  ZAIJINGZHENGDUISHOUCENGMIAN,MUQIANZHONGGUOSHICHANGYIJINGYONGXIANCHULEZHONGDUODEMOFANGZHEHEMOFANGCHUANGXINZHE,ERDANGSHIAirbnbJINRUZHONGGUOSHICHANGYEXUANZELECONGCHUJINGYOULAIQIERU,BIMIANZHEIXIEBENTUTONGXINGDEZHIJIEJINGZHENG。

                  CICITripsPINGTAIZAISHANGHAIDELUODIYESHIYIGECONGCHAYIHUADEJIAODULAIJINXINGBENTUHUADEDONGZUO。

                红包捕鱼  BULAIENJIESHAO,MUQIANSHANGHAIDEQUANXINLVXINGPINGTAIYIJINGBAOHANLE10XIANGYOUSHANGHAIBENDIDARENTIGONGDEDUTE“TIYAN”,BIRUMIANSU、KUNQU(SUIRANAirbnbTIGONGDEGUANFANGXUANCHUANCAILIAOZHONGCUOXIECHENGLEJINGJU)DENG。ERZHEIYIFANGMIANBAOCHILEYUQUANQIUYEWUDETONGBU,LINGYIFANGMIANYECUJINLEYEWUDEBENTUHUA。

                红包捕鱼  GENJUBULAIENDEJIHUA,JINNIANZHONGGUOYUANGONGSHULIANGJIANGHUIZENGJIALIANGBEI,SHICHANGTOUZIYEJIANGFANFAN。ERWEILAIHAIHUITUICHUGENGDUOZHUANMENZHENDUIZHONGGUOSHICHANGDECHANPINHEFUWU。

                红包捕鱼  RANER,SUIRANAirbnbXUANBUZHONGGUOFANGKEYIJINGDADAO530WANGE,2016NIANSHENZHIBAOCHILE146%DEZENGZHANGSUDU。DANJIUAirbnbZHUYAODEJICHUFUWUZHIYIFANGYUANLAISHUO,YUZHONGGUOBENTUDEJINGZHENGDUISHOUDECHAJUHAIHENDA。GENJUAirbnbGONGBUDESHUJU,QIZAIQUANQIUYOU300WANGEFANGYUAN,ERZAIZHONGGUOJINYOU8WANDUO。ZHEIYUZHONGGUOBENTUWANJIADONGZHEJISHIWANFANGYUANCHAJURENGHENDA。

                  BUGUOZONGDELAISHUO,AirbnbCICIBIEJIAODEZHONGWENMINGDEFABU,KENENGBUSHIYIGEWANMEIDEBENTUHUAKAIDUAN,DANQUESHIBUKEQUESHAODEZHONGYAOYIBU。YOULEDULIDEZHONGWENMINGCHENGZHIHOU,DUIYUAirbnbZHONGGUODEPINPAIXUANCHUAN、QITAYEWUDEKAIZHANDOUYOUZHEJIDADEBANGZHU。HUOXUXIAYIBUJIUSHITIANBUSHANGYIZHIKONGQUEDEZHONGGUOQUCEO,ZHEIYANGZHONGGUOQUDEBENTUHUATUANDUIJIANSHEYIJIHOUXUYEWUDELUODICAIYOULEGENGHAODEZHANLVEJICHUHEKENENG。

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